I want everyone in the team to memorise that debrief. This is now our consumer insight bible.

I have been working with White Tiger since 2008 on brand strategy, innovation, creative development and packaging projects. As I have moved organisations I have taken them with me and have also recommended them to other marketing managers and directors, as they are valuable partners to me, always adding strategic value and insight to the businesses I’ve worked in.

The work that White Tiger completed for Badger Beers has been nothing short of transformational. The clear, succinct and actionable insights delivered from the consumer research they carried out has given our business a fresh understanding of our consumers and the confidence to make the bold decisions that we were required to breathe fresh life into our brand. Dean and Julie were great to work with, as a small team they could be nimble and attentive while still delivering an exceptional quality of work. I’d recommend White Tiger to any business looking to increase their consumer understanding.

I commissioned research with White Tiger on several occasions at Heinz and found them an utter joy and pleasure to work with. Highest integrity, strategic, collaborative, timely, results oriented and yet challenging and definitively committed. I recommend them without hesitation and look forward to working with them again.

I have worked with White Tiger for 16 years and counting across a range of research projects, including brand positioning, pack design, advertising communication and new product development. Julie and Dean are excellent research facilitators but more important than that they are able to take what consumers say and translate it into valuable strategic insight for our business.

Julie and Dean have a much sought after ability to read between the lines. And they go further and distil it down to actionable recommendations. A real pleasure to work with!

White Tiger are super talented consumer research experts! They listen to my business issues, challenge & debate with us, and recommend the most effective, bespoke research solution to uncover key consumer insights to drive our business forward. Results focused, efficient, fun and thoroughly professional, a highly trusted partner in my career over the last 15 years… What’s not to love?!

Dean and Julie are an insight power couple! I am amazed at how they turn the output of the focus groups into genuine insight that always helps us increase our understanding of our target customers.