Welcome to White Tiger
An Insight and Strategy Consultancy
The Tiger's Den
We inspire our clients with insight and strategy that consistently delivers tangible value to their businesses.
Since our inception in 2008, our business has grown through personal recommendation and repeat business. We love working with many of the most loved and well-known brands in the UK and overseas, helping them to reach new heights, including record-breaking campaigns and many successful product launches.
Intelligent insight and strategy
Unique approach to insight and strategy, always tailored specifically to each client’s needs
Vivacious Tiger spirit from our all director-level team of researchers and strategists
Where are we and how could we be better?
- Ethnography & consumer understanding
- Trend & future thinking
- Knowledge audits
- Training & consumer immersion
Where do we want to be?
- Positioning development
How do we get there?
- Comms & creative development
- Packaging & brand presentation
- Retail & Shopper
UK & International. Face-to-face & online
We listen to our clients’ needs intently, then design our approach to deliver against these specific needs.
From in-the-moment ethnography, diaries, observation and filming…
To creative consumer forums and workshops…
To long-term asynchronous online communities…
As research specialists we utilise the best methodologies to deliver to your needs.
Our work can’t add value if it doesn’t drive action
We help drive successful deployment through an engaging partnership approach and through the creation of accessible, thought-provoking debriefs and deployment workshops.
Our in-house film team creates video debriefs, companion films and voxpop summaries to engage internal stakeholders and share with trade customers.
We are proud of our work and the successes it consistently brings to our clients.
We were proudly acknowledged as the credited insight agency in the ‘It Has To Be Heinz’ IPA Silver Award for Advertising Effectiveness and have also been recognised within the IGD Consumer Insight Excellence Awards.
The Tiger Family
Prior to White Tiger, Dean worked for a decade at a variety of agencies specialising in different areas of insight across an array of industry categories. He is eternally optimistic, which is just as well, given the sports teams he supports.
Julie has been helping blue-chip companies think strategically since 1997, having a marketing degree and CIM diploma. She loves people and thinking creatively so loves the world of consumer insight, although she’s constantly disappointed she doesn’t often get to conduct projects about her other passion – dogs.
Track the tiger
Julie +44 (0)7766 418627
Dean +44 (0)7939 848239