Welcome to White Tiger

Strategic Qualitative Insight

The Tiger's Den

Our all-director level team inspires our clients with transformational strategic qualitative insight that consistently delivers tangible value to their businesses.

Since our inception in 2008, our business has grown through personal recommendation and repeat business. We love working with many of the most loved and well-known brands in the UK and overseas, helping them to reach new heights, including record-breaking campaigns and many successful product launches.

They say...

  • White Tiger are super talented consumer research experts! They listen to my business issues, challenge & debate with us, and recommend the most effective, bespoke research solution to uncover key consumer insights to drive our business forward. Results focused, efficient, fun and thoroughly professional, a highly trusted partner in my career over the last 10 years… What’s not to love?!

    Perkier Foods

  • Kettle Foods has worked with White Tiger for a number of years across a range of research projects, including brand positioning, pack design, advertising communication and new product development. Julie and Dean are excellent research facilitators but more important than that they are able to take what consumers say and translate it into valuable strategic insight for our business.

    Kettle Foods

  • I have been working with White Tiger since 2008 on brand strategy, innovation, creative development and packaging projects. As I have moved organisations I have taken them with me and have also recommended them to other marketing managers and directors, as they are valuable partners to me, always adding strategic value and insight to the businesses I’ve worked in.

    Fuller’s

  • Julie and Dean have a much sought after ability to read between the lines. And they go further and distil it down to actionable recommendations. A real pleasure to work with!

    Britvic

Characteristics

Our name was inspired by the 2008 Booker Prize winner The White Tiger by Aravind Adiga. The White Tiger is a symbol of individuality and freedom. We continuously strive to embody the characteristics of the White Tiger:

INTELLIGENT qualitative insight and strategy
VIVACIOUS Tiger Spirit in all we do
UNIQUE approaches specifically designed to meet each client’s needs

Range

Process

Where are we and how could we be better?

  • Ethnography & consumer understanding
  • Trend & future thinking
  • Knowledge audits
  • Training & consumer immersion

Where do we want to be?

  • Brand development
  • Innovation

How do we get there?

  • NPD
  • Comms & creative development
  • Packaging & brand presentation
  • Retail & Shopper


UK & International. Face-to-face & online

Hunting Techniques

We listen to our clients’ needs intently, then design our approach to deliver against these specific needs. From in-the-moment ethnography, diaries, observation and filming… To creative consumer forums and workshops… To long-term asynchronous online communities… As qualitative insight experts, we identify the best approach to deliver to your needs.

Insight can’t add value if it doesn’t drive action

We drive successful deployment through an engaging partnership approach and through the creation of accessible, thought-provoking debriefs and deployment workshops. We create video debriefs, companion films and voxpop summaries to engage internal stakeholders and share with trade customers.  

Successful Hunts

11 years on, we still work regularly with our first client, with our long-standing relationships being a source of great pride and a demonstration of the value we add. Our work regularly achieves industry recognition, as well as awards for effectiveness.

They say...

  • Julie and Dean have a much sought after ability to read between the lines. And they go further and distil it down to actionable recommendations. A real pleasure to work with!

    Britvic

  • Kettle Foods has worked with White Tiger for a number of years across a range of research projects, including brand positioning, pack design, advertising communication and new product development. Julie and Dean are excellent research facilitators but more important than that they are able to take what consumers say and translate it into valuable strategic insight for our business.

    Kettle Foods

  • I have been working with White Tiger since 2008 on brand strategy, innovation, creative development and packaging projects. As I have moved organisations I have taken them with me and have also recommended them to other marketing managers and directors, as they are valuable partners to me, always adding strategic value and insight to the businesses I’ve worked in.

    Fuller’s

  • White Tiger are super talented consumer research experts! They listen to my business issues, challenge & debate with us, and recommend the most effective, bespoke research solution to uncover key consumer insights to drive our business forward. Results focused, efficient, fun and thoroughly professional, a highly trusted partner in my career over the last 10 years… What’s not to love?!

    Perkier Foods

The Tiger Family


Dean Murley

Dean has worked in insight since 1998, soaking up learning from a variety of inspiring agencies. When not working or with the mini tigers, he’s usually running, reading about running, trying to play guitar or at the football.

Julie Murley

Julie has been a qualitative insight specialist since 1997. She loves people, thinking creatively and the mental challenge tough projects demand. When not working or with the family, she enjoys learning to be a silversmith and tickling our dog.

Track the tiger


Julie +44 (0)7766 418627
Dean +44 (0)7939 848239

Catch Us