Welcome to White Tiger

An Insight and Strategy Consultancy

The Tiger's Den

We inspire our clients with insight and strategy that consistently delivers tangible value to their businesses.

Since our inception in 2008, our business has grown through personal recommendation and repeat business. We love working with many of the most loved and well-known brands in the UK and overseas, helping them to reach new heights, including record-breaking campaigns and many successful product launches.

They say...

  • Kettle Foods has worked with White Tiger for a number of years across a range of research projects, including brand positioning, pack design, advertising communication and new product development. Julie and Dean are excellent research facilitators but more important than that they are able to take what consumers say and translate it into valuable strategic insight for our business.

    Kettle Foods

  • White Tiger are super talented consumer research experts! They listen to my business issues, challenge & debate with us, and recommend the most effective, bespoke research solution to uncover key consumer insights to drive our business forward. Results focused, efficient, fun and thoroughly professional, a highly trusted partner in my career over the last 10 years… What’s not to love?!

    Perkier Foods

  • Julie and Dean are trusted and highly valued insight partners to Heinz. Uncovering, articulating and helping us successfully activate the insight behind ‘It has to be Heinz’ has been springboard for both short and long term brand growth.

    Heinz

  • I have been working with White Tiger since 2008 on brand strategy, innovation, creative development and packaging projects. As I have moved organisations I have taken them with me and have also recommended them to other marketing managers and directors, as they are valuable partners to me, always adding strategic value and insight to the businesses I’ve worked in.

    Fuller’s

  • Julie and Dean have a much sought after ability to read between the lines. And they go further and distil it down to actionable recommendations. A real pleasure to work with!

    Britvic

Characteristics

Intelligent insight and strategy
Unique approach to insight and strategy, always tailored specifically to each client’s needs
Vivacious Tiger spirit from our all director-level team of researchers and strategists

Range

Process

Where are we and how could we be better?

  • Ethnography & consumer understanding
  • Trend & future thinking
  • Knowledge audits
  • Training & consumer immersion

Where do we want to be?

  • Positioning development
  • Innovation

How do we get there?

  • NPD
  • Comms & creative development
  • Packaging & brand presentation
  • Retail & Shopper


UK & International. Face-to-face & online

Hunting Techniques

We listen to our clients’ needs intently, then design our approach to deliver against these specific needs.

From in-the-moment ethnography, diaries, observation and filming…

To creative consumer forums and workshops…

To long-term asynchronous online communities…

As research specialists we utilise the best methodologies to deliver to your needs.

Our work can’t add value if it doesn’t drive action

We help drive successful deployment through an engaging partnership approach and through the creation of accessible, thought-provoking debriefs and deployment workshops.

Our in-house film team creates video debriefs, companion films and voxpop summaries to engage internal stakeholders and share with trade customers.

 

Successful Hunts

We are proud of our work and the successes it consistently brings to our clients.

We were proudly acknowledged as the credited insight agency in the ‘It Has To Be Heinz’ IPA Silver Award for Advertising Effectiveness and have also been recognised within the IGD Consumer Insight Excellence Awards.

They say...

  • Julie and Dean have a much sought after ability to read between the lines. And they go further and distil it down to actionable recommendations. A real pleasure to work with!

    Britvic

  • Julie and Dean are trusted and highly valued insight partners to Heinz. Uncovering, articulating and helping us successfully activate the insight behind ‘It has to be Heinz’ has been springboard for both short and long term brand growth.

    Heinz

  • White Tiger are super talented consumer research experts! They listen to my business issues, challenge & debate with us, and recommend the most effective, bespoke research solution to uncover key consumer insights to drive our business forward. Results focused, efficient, fun and thoroughly professional, a highly trusted partner in my career over the last 10 years… What’s not to love?!

    Perkier Foods

  • I have been working with White Tiger since 2008 on brand strategy, innovation, creative development and packaging projects. As I have moved organisations I have taken them with me and have also recommended them to other marketing managers and directors, as they are valuable partners to me, always adding strategic value and insight to the businesses I’ve worked in.

    Fuller’s

  • Kettle Foods has worked with White Tiger for a number of years across a range of research projects, including brand positioning, pack design, advertising communication and new product development. Julie and Dean are excellent research facilitators but more important than that they are able to take what consumers say and translate it into valuable strategic insight for our business.

    Kettle Foods

The Tiger Family


Dean Murley

Prior to White Tiger, Dean worked for a decade at a variety of agencies specialising in different areas of insight across an array of industry categories. He is eternally optimistic, which is just as well, given the sports teams he supports.

Julie Murley

Julie has been helping blue-chip companies think strategically since 1997, having a marketing degree and CIM diploma. She loves people and thinking creatively so loves the world of consumer insight, although she’s constantly disappointed she doesn’t often get to conduct projects about her other passion – dogs.

Track the tiger


Julie +44 (0)7766 418627
Dean +44 (0)7939 848239

Catch Us